Gio&Rio begins with tales of the designer's childhood and how his love for fashion grew to the eventual opening of his own clothing brand in 2020. 

In 2014 Lance went to Saint Mary’s University and took a Bachelors degree in Political Science and later on follows his ultimate dream to become a fashion designer, he has always been eager in doing something creative and innovative. He strongly believes in "love what you do and your happiness will follow". His initial love for elaborate costumes spearheaded his interest to become a fashion designer. 

Lance Gonzales Para is the founder of the Edmonton based brand Gio&Rio, together with his partner and co-designer Daniel Rivera . The brand's mission is to encourage creativity and individualism through fashion. It creates trendy, stylish, urban and comfortable apparel that people can wear in all aspects of their evolving lifestyle. Which brings a fresh new take on today's sophisticated and fun streetwear.

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